Your complete guide to startup PR, media coverage and founder visibility across Canadian and U.S. markets Most startup media pitches fail for one simple reason: they confuse company activity with news. A launch is not automatically news. A funding round is not automatically news. A
After working with 100+ executives over nearly 20 years as a communications specialist in North America, I’ve noticed a pattern: the ones who succeed aren’t always the smartest. They’re the most visible. I’ve met too many brilliant leaders solving harder problems than their competitors, with
More than 900 million people use AI globally for answers. Meanwhile, visible leaders “accumulate symbolic and social capital that enhances investor trust.” When you develop a strategic communications & PR strategy that addresses both, leaders and organizations become more than just visible – they signal
After nearly 20 years positioning leaders from Gap Inc. and Amazon to fundraising founders, I’m seeing a fundamental shift in how executive visibility translates into revenue. Today, leaders need to be more than visible. They need to be the kind of thought leaders that signal
Thought leadership has become a common phrase across boardrooms, LinkedIn posts, and annual strategy decks. But for executives and founders operating at a high level, it means something more precise. When done well, thought leadership becomes a strategic asset. It shapes how your company is
Leadership is commonly associated with charisma, title, or seniority but rarely with knowing how to speak in a corporate setting. If you’ve ever watched someone walk into a meeting and capture attention without raising their voice or rambling, you’ve seen real leadership in action. Great