B2B PR for Startups

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or email our founder directly at victoria@verifiedcomms.com

Get Featured In Top Publications

For B2B startups that need to raise capital, impress investors, and win enterprise trust, there’s no time to waste. And we don’t.

That’s because for enterprise prospects, visibility means nothing without credibility. Decision-makers are more selective, more informed, and more cautious than ever. According to Edelman and LinkedIn’s 2024 B2B Thought Leadership Impact Report, 73% of decision-makers say thought leadership builds more trust in a company than its marketing does, and 75% say it directly influences which vendors they choose to work with.

As a B2B startup, public relations gives you the third-party credibility to influence procurement, support funding conversations, and stand out in investor due diligence, including funding announcements, M&A activity, and partnerships that signal momentum to the market. At Verified Communications, we turn that credibility into placements: media strategies that get you featured in the business press, trade publications, and niche outlets your buyers, investors, and partners actually read.

What’s Possible

Here’s what’s possible

Great PR does more than build awareness — it builds the credibility that helps you raise, close deals, and earn trust faster. Whether you’re preparing for a funding round or a major partnership announcement, here’s what we help startups achieve:

✓Executive media coverage in trusted business and trade publications

✓Messaging aligned with market demand and stakeholder expectations

✓Thought leadership placements that support investor confidence

✓Reputation positioning that strengthens procurement and partnership outcomes

✓Narrative support for pre-seed, Series A, and growth rounds

✓Media training to prepare founders for high-stakes interviews and panels

✓Consistent brand presence across earned, owned, and search channels

✓PR strategy tied directly to go-to-market milestones

Freight Tech Startup

In six months, our campaign for Freightzy generated $606,000+ in earned media value, 65.6 million+ media impressions, and 2 industry awards — and led to Freightzy being named a “Key Player” in a syndicated market report read across the logistics industry.

Fast-Growing Safety Tech Company

Our campaign for SafetyCo’s Northern Ontario market expansion secured 98 media hits (100% original coverage, not wire pickup), 74.9 million+ earned media impressions, and a 20x+ return on media value.

Verified Communications was founded in Toronto by Victoria Kirk, a former CBC reporter turned communications strategist. Before launching the agency in 2016, Victoria spent years in-house at Gap Inc., managing PR, strategic partnerships, and advertising across the company’s brands while reporting into corporate communications, and served as company spokesperson handling high-stakes issues. She also brings agency-side experience with brands like Amazon, Walmart, and Botox. Now, she and her team bring that big-brand thinking to business leaders who demand the same caliber of strategy and storytelling, without the big-agency bloat.

Lean by design and built to scale, we blend strategy with storytelling. Our project and retained services for startups, established brands, and executives include public relations, executive communications, corporate communications, media relations, media training, message development, crisis communications, and thought leadership content development.

Earn trust from the people who move markets.

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Who We’ve Worked With

Selected Work

From agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

View Our Case Studies

Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

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Frequently Asked Questions

How do you build a PR strategy for an early stage company?

We assess how your brand is currently perceived, where your competitors are gaining traction, and industry conversations your audience is currently participating in. From there, we build a positioning framework that stays consistent across external communications channels, including media outreach, executive profiles, and thought leadership.

How long does it take to start seeing results?

While timelines vary depending on your industry and current economic trends, most early stage companies begin seeing initial traction within 60 to 90 days. Relationship-based pitching, editorial lead times, and news cycles all play a role.

How is B2B PR different from consumer PR?

B2B public relations requires a deeper understanding of procurement cycles, technical credibility, and stakeholder expectations. We prioritize visibility among the right stakeholders, not volume-driven impressions or broad reach.

On the other hand, consumer PR is built around mass awareness, lifestyle positioning, and fast-moving trends. We focus on brand recall, influencer partnerships, and product-driven headlines.

Can you help us prepare for investor conversations?

Yes, we support our startup clients ahead of funding rounds, product launches, and founder training for media interviews. Thought leadership helps investors see how you think, not just what you sell.

Will our team need to create the content?

As a collective of PR and communications professionals, we have the capacity to lead all strategy, drafting, pitching, and coordination from end to end. Your team’s involvement is limited to short, structured interviews or internal check-ins to ensure the messaging is aligned with business priorities.

Book a consult to grow your brand with strategic PR.

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Or call us directly: 416-558-4507