PR has evolved. While it hasn’t really ever been just about press releases—brands must take a multi-platform sustainable approach to get discovered and build authority at a time when trust is a fragile commodity. We’re living in an age when consumers have never been more
Too often, press opportunities come and go without being fully capitalized on. Or worse, they are declined because corporate spokespersons don’t feel prepared. The culprits? The good news? Media training transforms fear into confidence and is an investment that pays dividends for the lifetime of
As the founder of Verified Communications, I’m often asked how we achieve blockbuster results that drive millions of organic impressions and backlinks in as fast as two weeks. Well, it’s not much different than making a new friend—it starts with a conversation and getting to
Effective communication goes beyond mere messaging and advertising. It requires a strategic communications mix. Getting your audience to listen and make purchasing decisions is about building trust and authenticity. The data proves it. Only 50% of consumers trust the brands they do business with. And
In today’s rapidly evolving media landscape, staying ahead of emerging trends is essential for brands to remain relevant, build trust, and connect meaningfully with their audiences. Verified Communications is excited to present its Top 7 Emerging PR & Corporate Communications Trends to Embrace in 2025.
With the rise of AI tools like ChatGPT, businesses are increasingly exploring ways to ensure their brand gets mentioned in AI-generated content. This open-source AI tool has over 200 million weekly users globally. So, how can you make it happen? “For companies to appear in
I know you’re excited but before you hit send on that media pitch email, please review my tried and trusted media relations tips. 1. Don’t be boring. 2. Don’t spray and pray. Even the most clever and timely PR campaigns will fall flat if you
The high rate of failures make you wonder why anyone with basic math skills and some common sense would start a food brand. According to Suzie Yorke, a revered builder of consumer packaged goods brands, the data is a recipe for disaster. Of 30,000 new CPG natural
I recently, I asked a client if they had a customer who had benefitted from using their service. They sure did. But, they wanted to know what that had to do with garnering press coverage. Thus, I am inspired to write this post and I’ll