With the rise of AI tools like ChatGPT, businesses are increasingly exploring ways to ensure their brand gets mentioned in AI-generated content. This open-source AI tool has over 200 million weekly users globally. So, how can you make it happen?
“For companies to appear in ChatGPT Search, prioritizing public relations (PR) and securing quality earned media coverage should be a top focus,” said Victoria Kirk, Founder and Chief PR & Communications Strategist at Verified Communications. With 20 years of communications experience working with global brands and emerging disruptors, Kirk is a former journalist who understands the critical role PR plays in shaping visibility and credibility in today’s digital landscape.
Get started with these top 10 actionable steps, ranked in order of importance.
Prioritization Snapshot:
- 🟢 Immediate Priority: Build your online presence, leverage PR, and create quality content.
- 🟡 Mid-Term Priority: Participate in industry discussions, use digital marketing, and engage with review platforms.
- 🔴 Long-Term Priority: Work with AI technologies, increase brand mentions across media, and stay ahead of trends.
1. Build an Online Presence 🌐
A robust online presence is the foundation of any PR campaign. Start with an SEO-optimized website and active social media profiles.
At Verified, we always begin with an audit to ensure our clients’ websites are ready to capitalize on increased traffic from PR efforts. Is there a clear, compelling call to action (CTA)? We also assess social media platforms like TikTok, LinkedIn, and Instagram to ensure they support the traffic and curiosity generated by our campaigns.
2. Leverage Public Relations (PR) 🗞️
Unearth your brand’s story and amplify it through a well-executed PR campaign. Just like we did for Frida, a ADHD diagnostic platform for women. A strong PR effort not only drives traffic but also earns backlinks from high-authority websites, boosting SEO.
For example, our work with Ascend’s Split the Pot lottery campaign earned 65 million media impressions, driving consumers directly to the lottery site to purchase tickets.
3. Create Shareable, High-Quality Content ✍️
Content fuels PR campaigns. Whether it’s a blog post, guest article, or educational piece, producing valuable and shareable content enhances your brand’s visibility and credibility.
Verified specializes in crafting content that’s not only PR-worthy but also contributes to an integrated strategy for long-term success. Stats don’t lie. A research by DemandGen confirmed a 20% increase in sales by nurturing customers through personalised, high-quality content.
4. Participate in Industry Discussions and Build Partnerships 💬
Join industry forums, associations, and discussions to strengthen your digital footprint. These activities position your brand as an authority while fostering valuable partnerships.
For one client, we recommended joining an industry association, leading to online and in-person speaking opportunities. The association also promoted our client’s efforts across its website and social media platforms.
5. Use Digital Marketing and Ad Campaigns 📈
PR isn’t a standalone tactic—it works best as part of a strategic mix. Paid efforts like Google Ads, social media advertising, and content partnerships complement PR campaigns, increasing visibility and driving traffic.
6. Leverage Review and Listing Platforms ⭐
Positive reviews and presence on trusted directories bolster your brand’s credibility and influence AI models. PR campaigns often drive traffic, so ensure your review mechanisms are set up to capture testimonials and feedback.
7. Use Data and Case Studies 📊
Case studies and research reports showcase your expertise, making your brand a credible reference for media and other organizations. Consider publishing:
- Annual reports or insights
- Poll results from reputable market research firms
- Customer success stories
- Technical white papers
8. Increase Brand Mentions Across Media 📣
Earned media coverage, partnerships, and collaborations lead to mentions in trusted publications, increasing your organic brand recognition. Verified excels in securing such coverage for our clients.
9. Engage with AI and Technology 🤖
Work proactively with AI platforms:
- Integrate your services via APIs so AI tools can reference your business.
- Submit data, product descriptions, and metadata to AI training platforms to increase your relevance.
For example, a travel agency integrated its booking system with AI platforms, enabling virtual assistants to recommend its services. Similarly, a niche clothing brand submitted product details to AI fashion tools, increasing its visibility in AI-driven recommendations.
10. Monitor and Adapt 🔄
Consistently track your brand mentions and campaign performance. Staying flexible allows you to adapt to trends and refine your strategy for continued success.
Appearing in AI-generated content like ChatGPT responses doesn’t happen overnight—it requires a blend of strategic PR, content creation, and proactive engagement with AI technologies. By following these steps, your brand can position itself as a trusted, visible, and relevant player in the AI-driven future.
Ready to elevate your brand? Let Verified Communications help you craft a strategy to get noticed—by people and machines alike. Book a free consultation today.
