In today’s rapidly evolving media landscape, staying ahead of emerging trends is essential for brands to remain relevant, build trust, and connect meaningfully with their audiences. Verified Communications is excited to present its Top 7 Emerging PR & Corporate Communications Trends to Embrace in 2025.
These insights highlight the key forces shaping the industry—from the rise of “newsfluencers” and data-driven storytelling to the growing role of AI in content creation. As trust in traditional media continues to evolve and digital platforms gain dominance, brands that embrace innovation and authenticity will be best positioned to thrive in the year ahead.
1.Newsfluencers are becoming more popular
Newsfluencers are creators that combine journalistic rigour with personal storytelling, curating news on platforms like TikTok, Instagram, and YouTube.
“Young people, especially, see mainstream media as overly authoritative, where it’s ‘this or nothing else,” said Dylan Page, known as “News Daddy” who has 14.2M TikTok followers. explains, (Knight Center for Journalism, 2024)
As misinformation undermines trust in media, brands must partner with credible newsfluencers to engage audiences seeking authentic, personality-driven narratives.
2. Data-Driven PR
Earned media remains crucial for trust-building, with 72% of professionals acknowledging its importance. Brands must focus on targeted, data-driven insights and newsworthy storytelling to secure media coverage.
With data on your side, you can research trends that are more appealing to your target audience. Tools like HubSpot and Sprinklr can give you insights into audience behaviour.
3. AI in PR
ChatGPT Search will transform PR practices. Prioritizing earned media and high-quality content is essential to being included in search results. To make that happen, PR has to become an integral part of your content strategy. Read more about how you can do it in this blog.
4. Social Proof
Social proof, including testimonials and user-generated content, are the building blocks of consumer trust. You can collect authentic quotes from satisfied customers and highlight them across campaigns or on your websites.
With the growing popularity of micro influencers and niche blogs, you don’t need to chase big names anymore. PR strategies should emphasize authentic endorsements and transparent storytelling.
5. Podcasts PR Tours
Podcasts offer a platform for storytelling and audience engagement. You control your brand’s narrative. Podcast tours let you connect with niche audiences. Imagine behind a food tech startup that appears on innovation-focused podcasts to discuss challenges and successes and the business world.
6. Corporate Newsrooms
As newsrooms shrink, companies are acting as publishers, creating informative content through blogs, newsletters, and videos. Investing in quality content helps establish brands as thought leaders.
Go beyond dry press releases. Create engaging narratives around your brand’s mission, values, and milestones. Share real stories from your customers and employees. With a few AI tools, you can repurpose this content for external PR through LinkedIn, email newsletters, and Twitter.
Verified Communications is a team of communications experts, ready to enhance your brand’s visibility and credibility. Let’s get your story heard. Book a free consultation today.
