As AI reshapes how buyers discover and evaluate vendors, the old PR playbook is dead. Most agencies still sell press mentions and impression counts—metrics that don’t close deals or raise capital. Communication is about connecting your stakeholders and I’ve seen time and again how executives
After working with 100+ executives over nearly 20 years as a communications specialist in North America, I’ve noticed a pattern: the ones who succeed aren’t always the smartest. They’re the most visible. I’ve met too many brilliant leaders solving harder problems than their competitors, with
More than 900 million people use AI globally for answers. Meanwhile, visible leaders “accumulate symbolic and social capital that enhances investor trust.” When you develop a strategic communications & PR strategy that addresses both, leaders and organizations become more than just visible – they signal
After nearly 20 years positioning leaders from Gap Inc. and Amazon to fundraising founders, I’m seeing a fundamental shift in how executive visibility translates into revenue. Today, leaders need to be more than visible. They need to be the kind of thought leaders that signal
Data says productivity increases by 63% in organizations where employees clearly understand company goals. Internal communication is how organizations build that understanding. However, tight budgets often treat internal comms as optional. After years of advising leadership teams, I’ve seen how disciplined internal comms eliminates confusion
A founder-led economy has changed how companies build credibility. Today, investors, customers, and employees expect to hear directly from founders. Furthermore, studies show audiences find a company more trust-worthy if their founder directly communicates with them. Media training transforms how founders communicate. It helps them
Every startup founder eventually faces the same question: how do we tell our story beyond product marketing? Some turn to PR, while others consider bringing senior communications leadership into the company. Both can be expensive options with extra capabilities your startup doesn’t need at the
9 Problems a PR & Communications Consultant Solves That Marketing Alone Cannot Your latest marketing campaign is crushing it – leads are pouring in, conversions are up, and your CAC is finally where it should be. But then your CEO gets ambushed in a podcast
Most companies wait to deal with a crisis until it’s already unfolding but by then, the damage is often irreversible. We’ve just seen this play out with Astronomer, where the CEO’s public fallout escalated into a full-blown reputational crisis. Too often, organizations don’t expect to
Reputation is your most valuable currency as a B2B business. It drives trust before the first call, credibility before the first meeting, and influence long after the deal closes. Yet many B2B companies still treat PR as a reactive function to launch in a crisis