Most leaders or corporate executives understand the importance of thought leadership, but many don’t know where to begin. However, data says that over 71% of decision-makers say fewer than half of thought leadership pieces provide real value.
That’s where our service delivers strategic value. At Verified Communications, we identify these loopholes and create thought leadership that informs, influences, and strengthens executive credibility across business-critical channels.
Studies show a 1% increase in followers on LinkedIn, translates to a 0.5% rise in average revenue. High-quality thought leadership can deliver up to 158% ROI, translating to 16× traditional marketing returns.
These results reflect intentional strategy built on consistent positioning, audience alignment, and credibility in high-trust channels.
Verified Communications’ thought leadership PR and communications services help clients gain:
Verified Communications is a Toronto-based public relations and communications agency trusted by startups, founders, CEOs, and business leaders since 2016. We’ve worked with the likes of Gap Inc., Amazon, and Walmart. Now, we partner with clients that demand big-brand thinking without the big agency bloat.
Lean by design and built to scale, we blend strategy with storytelling to make audiences feel something real. Our project and retained services for startups, established brands, and executives include public relations, executive communications, corporate communications, media relations, media training, message development, crisis communications, and thought leadership content development.
From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.
“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”
– Nikita Semin, Former CMO Tiggy Food Rocket
“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”
– Morgan Kingdon, Director of Marketing, Protein Candy
“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.“
– Aba Anton, CEO & Co-Founder, Rocky Health
“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“
– Corey Sherwood, VP Marketing, Frida
Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)
“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone
Most internal content stays within your owned channels including websites, social media, and newsletters. Thought Leadership PR extends that narrative into earned media environments including publications, broadcasts, and events trusted by your clients, investors, and industry peers. It extends your brand’s presence to newer audiences. For organizations in competitive or high trust sectors, third-party validation is a strategic advantage.
Our team includes experienced communicators with backgrounds in journalism, policy, and enterprise communications. We have systems in place to assess reputational risk and work with your company’s legal and compliance teams to ensure correct messaging.
We begin with a comprehensive audit of your industry and develop a messaging framework that positions your strategic priorities and leadership team uniquely.
This work is led by our founder, Victoria Kirk, who brings over twenty years experience in newsrooms and global communications across major brands and high growth companies throughout North America. She’s shaped executive messaging and PR strategies for global brands like Amazon, Gap Inc, and Holt Renfrew, as well as emerging startups like truLOCAL and Chefs Plate.
Thought leadership should build trust and reinforce credibility in spaces that influence business decisions. Strong programs align with strategic priorities such as market growth, talent recruitment, investor relations, or public reputation.
