PR for Startups

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Drive Growth through the power and influence of PR

At Verified Communications, we’ve been getting startups like Chefs Plate, Opencare, truLOCAL, and others noticed since 2016. Our Startup PR capabilities help early stage and growing companies earn attention, securing guaranteed placement within 30-days of PR program implementation.

We’ve helped startups go from low awareness to broadly recognized and celebrated! Beyond that, our efforts have also ensured their stories are told in the B2B and B2C press to supercharge growth and lead to multi-million dollar acquisitions – securing leads and driving traffic in the meantime!

So why does PR matter for your Startup?

According to startup founder, and trend forecaster, Suzie Yorke: “Earned is massive right now. Earned can be one of the most powerful building blocks – and as a founder you have many. A lot of brands break through the clutter because of earned.” Our success is rooted in helping founders tell and develop their stories into communications strategies that fuel investor confidence, and consumer sales.

First, we unearth the founder’s story, identify the strongest angles within your product roadmap. Then we then craft media strategies that build brand authority.and align with your business objectives.

We speak to the journalists, producers, podcasters, and industry trade editors that move the needle. This shapes market perception to bring your innovative product or service to the forefront.

Strategic PR for startups ready to scale.

Here’s our approach in action:

Data-backed, personalized media pitches outreach to relevant reporters and editors at B2B and B2C national, trade and niche publicationsFeature story pitching to outlets like TechCrunch, BetaKit, Forbes, and Entrepreneur
Thought leadership articles and guest posts under the founder’s name
Podcast and YouTube guest opportunities in startup and investor-facing ecosystems
Press kit creation including bios, quotes, brand facts, and product imagery
Newsjacking to insert your startup into current conversations
Identification of speaking opportunities to speak directly to target audiences
Awards and recognition can also be layered into fuel credibility, and visibility

Tired of big agencies and getting lost in the shuffle?
At Verified Communications, we do things differently. We’re accountable, transparent, and responsive. We don’t ask for massive retainers—we focus on meaningful work (aka projects vs big monthly, years long retainers) that actually move the needle.

Who We Are
Verified Communications is a Toronto-based communications agency delivering smart, strategic PR, marketing, and corporate communications across North America. We help brands tell compelling stories, build stronger reputations, and navigate the moments that matter.

Our team is made up of seasoned communications pros—strategic thinkers, writers, former journalists—who know how to cut through the noise and connect the right message to the right audience at the right time.

Ready to be seen, heard, and stand out?

Let's Talk

Our Clients

View Our Work

From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

View Our Case Studies

PR Strategy Designed to Drive Visibility.

Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone

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Frequently Asked Questions

What kind of media coverage can a startup expect through your PR service?

We secure placements in both national and niche industry publications across North America that align with your target audience. These include founder interviews, product spotlights, company features, and thought leadership pieces on platforms like Globe & Mail, TechCrunch, BetaKit, Forbes, LinkedIn and important trade publications your stakeholders are reading.

Can you help us build our founder’s thought leadership platform?

Yes. We ghostwrite and place opinion pieces, founder stories, and insight-driven articles that position you as a credible voice in your industry. These are published under your name on platforms your target audience already follows.

What kind of podcasts or interviews do you secure for startups?

We handpick podcasts or interviews that reach high intent listeners, including investor podcasts, startup growth shows, and founder-led interview formats. Our process begins with a shortlist of high intent podcasts and media platforms, where we pitch your value to the host and prepare you thoroughly for each appearance.

What is the difference between startup PR and traditional PR?

Startup PR moves faster, focuses on narrative building, and prioritizes traction over brand image. Unlike traditional PR firms that work on slow-moving campaigns, our startup PR approach centers on product momentum, founder visibility, and media opportunities that align with key growth stages, including launches, funding, partnerships, or pivots.

What’s the hardest part about getting media coverage?

Reporters receive hundreds of emails every day, and most end up unopened or deleted within seconds. They want fresh angles, data-backed insights, or expert commentary that adds something new to ongoing conversations. We make sure your story is told in a way that gets it heard. We develop it so it aligns with a trending topic, and it’s far more likely to land.