Media Training

Bespoke Programs

Landing the media interview is just the start.

Making your message stick matters. Whether it’s internal audiences, mass or niche media, your words must resonate exactly how you intended to leave no room for doubt or misinterpretation. With media trends evolving, audiences respond to authenticity. Spokespeople must be ready to deliver meaningful messages that influence outcomes favorably.

Did you know 4 out of 5 consumers need to trust a brand before making a purchase? A media interview is a way to broadcast your brand story in a way a paid advertisement just can’t. However, not everyone is a naturally born spokesperson. In fact, 75% of North Americans are scared of public speaking. Verified Communications knows effective spokespersons aren’t always born, but with the right media training, they can be made.

Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” If your company spokesperson conducts a media interview unprepared, the stakes are high. Whether a breaking news story, an important company announcement, or story your organization needs to get ahead of, an interview can build or negatively impact brand reputation.

That’s where Verified Communications comes in.

Whether it’s a TV interview, digital reporter, or podcast feature, media training helps spokespeople share brand messaging and stories that connect with target audiences.

We teach media training participants how to turn technical jargon or long-winded explanations into concise, compelling easy-to-understand, related messages. At Verified Communications, our media training helps CEOs, to Service Managers, to Marketing Leads, to: :

Build confidence and connect with audiences
Tackle tough questions with ease
Control the narrative naturally
Develop and share concise key messages quickly
Position brands and executives as thought leaders
Mitigate crisis situations
Cultivate media relationships
Improve verbal and non-communication skills

Verified Communications is a Toronto-based PR and Communications agency serving clients across North America that turns employees into effective, confident brand spokespersons. With a team of seasoned PR professionals, media trainers, strategic thinkers, and former journalists, we know how to connect the right message with the right audience at the perfect moment.

Don’t leave your reputation to chance. Let’s prepare your team today.

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Our Clients

View Our Work

From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

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PR Strategy Designed to Drive Visibility.

Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone

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Frequently Asked Questions

Why do my employees need media training?

Media training can result in digital press articles that drive higher sales, better brand loyalty, and employee retention. However, a misstep can make a press interview a wasted effort – or worse, damage corporate reputation.

Verified Communications helps participants fine tune key messages and deliver them with ease and confidence. By engaging in media training, participants better understand how to navigate press interviews and turn them into brand building opportunities that influence audiences.

How do I find the right media trainer?

A great trainer creates an environment where participants feel comfortable and confident asking questions. They should take the mystery out of the press interview and offer theoretical and practical tips and guidance.

The right trainer brings experience in public relations, internal and external communications, and crisis management. Media trainers have a broad perspective, extensive experience with the press, and think strategically to anticipate challenges and create opportunities.

How often do employees need media training?

Media training can be a one-time investment that lasts the lifetime of the brand. However, refresher sessions that focus on a specific campaign, or announcement are sometimes wise.

Do you offer group media training?

We offer one-on-one media training, and media training for small and large groups. We train employees, spokespersons and groups for government bodies and corporations. We can customize the format based on our client’s needs and transform complex information into easy to understand, concise key messages people at all levels of your organization can convey.

What happens after training is complete?

We will send you a comprehensive guide with tips and techniques covered in the media training. If we have been engaged to develop key messages and answers, we will send you a document outlining them.

What makes Verified Communications different from other media trainers?

Verified Communications stands out from other media trainers by combining deep industry expertise with a personalized, real-world approach to media readiness. As a former spokesperson for GAP brands, our founder has helped companies big and small develop, hone and deliver messages with ease.

Here’s what sets Verified Communications apart:

1. Tailored Training Programs

Verified Communications doesn’t believe in a one-size-fits-all approach. That’s why training is customized to the unique needs of the individual or organization, whether it’s preparing for high-stakes interviews, crisis communications, or thought leadership opportunities.

2. Real-World Experience

Verified Communications brings firsthand experience from working in newsrooms, public relations, and crisis management. This ensures training is grounded in the realities of today’s media landscape, not just theory.

3. Focus on Authenticity

Rather than scripting every response, Verified Communications emphasizes authenticity. Coaching helps clients stay true to their voice and values while navigating even the toughest questions.

4. Integrated Strategic Insight

Beyond media training Verified Communications incorporates strategic counsel, helping clients align messaging with broader organizational goals. This ensures every media appearance contributes to long-term brand-building.

5. Proven Results in High-Pressure Situations

From preparing CEOs for contentious interviews to helping spokespeople handle live TV, or podcasts, Verified Communications has a track record of success in high-pressure scenarios.

6. Post-Training Support

Verified Communications also offers ongoing support after training, including feedback on live interviews and real-time advice for upcoming media opportunities.

By focusing on building confidence, clarity, and credibility, our team ensures clients are not only media-ready but also well-positioned to leave a lasting impact.

Stop hoping for a good interview. Start preparing for one.

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