Integrated Marketing Communications

Custom Brand Solutions

Build brand clarity across every channel

Consistent messaging builds trust. But most companies don’t have it. Brands with consistent messaging see 33% more revenue, yet 60% of businesses say their messaging lacks alignment across channels (Lucidpress).

If your campaigns don’t make an impact, your social media sounds casual, and your sales deck feels too corporate, Integrated Marketing Communications (IMC) can help you fix that disconnect.

But what exactly is Integrated Marketing Communications? IMC is a strategic approach that brings all your marketing and communication efforts into one unified, consistent voice. We create systems where your messaging, visuals, and tone stay aligned across social, email, web, ads, print, video, PR and across marketing, sales, customer service, HR, and internal teams.

What we actually do to fix the chaos

If you want to build a brand people recognize instantly, IMC gives you the structure to do it right. Here’s what to expect when working with us:

Core brand narrative and messaging architecture
Cross-functional campaign integration across social, email, web, print, and earned media
Omni-channel content calendar for marketing and communications channels
Creative asset audit with brand voice, visual identity, and UX alignment recommendations
End-to-end customer journey mapping
Performance-driven paid media messaging and creative playbooks
Internal brand voice framework
Departmental enablement kits with onboarding decks, templates, and messaging cheat sheet

Tired of big agencies and getting lost in the shuffle?
At Verified Communications, we do things differently. We’re accountable, transparent, and responsive. We don’t ask for massive retainers—we focus on meaningful work (aka projects vs big monthly, years long retainers) that actually moves the needle.

Who We Are
Verified Communications is a Toronto-based communications agency delivering smart, strategic PR, marketing, and corporate communications across North America. We help brands tell compelling stories, build stronger reputations, and navigate the moments that matter.

Our team is made up of seasoned communications pros—strategic thinkers, writers, former journalists—who know how to cut through the noise and connect the right message to the right audience at the right time.

Ready to unify your brand message?

Book A Call

Our Clients

View Our Work

From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

View Our Case Studies

PR Strategy Designed to Drive Visibility.

Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone

Get Free Consultation

Frequently Asked Questions

How does IMC differ from regular marketing?

Traditional marketing often works in silos. You might have an ad agency running paid campaigns, a freelance designer handling social posts, and another team managing PR or internal comms. Without a shared strategy, these efforts feel scattered and create different versions of your brand.

With Integrated Marketing Communications, you bring all these efforts into one unified plan. You use this plan to onboard, inform employees, freelancers, or agencies, so every message, campaign, and asset builds the same clear, consistent brand story.

What’s a brand messaging strategy, and why do I need it?

Your brand’s messaging strategy is the foundation of your business. It defines your voice, values, tone, and how you want people to feel when they hear from you.

What’s included in an “asset audit”?

We go through your website, emails, ads, landing pages, social media, and printed materials. Then we tell you what’s on-brand, what’s off, and how to fix the inconsistencies. This includes copy, tone, visuals, layout, and even how calls-to-action are framed along with recommendations on how to modify, realign, or retire assets.

Why does campaign alignment matter so much?

Because customers see your brand in more than one place. When your Instagram post sounds different from your website or your email tells a different story than your ad, you lose credibility. It takes constant effort to keep messaging consistent, but with a researched, strategic guide in hand, the process becomes clearer, faster, and far less tedious for everyone involved.

Can Integrated Marketing Communications improve ROI on marketing campaigns?

In the long term, yes, but that’s not the main goal here. IMC’s purpose is to create consistent messaging, stronger brand recall, and a smoother customer experience across all channels. These improvements build trust and credibility and drive better engagement and stronger sales performance over time.

Stop blending in. Start building a brand people remember.

Let’s Chat