Digital PR Campaigns

During our first meeting, we assess your goals and industry and create a list of publications and placements, whether national features like The New York Times or USA Today, Globe & Mail or industry features like Business Insider or Maclean’s Magazine. 

Timelines vary, but at Verified Communications, we follow a structured 10-week process to keep things predictable. If your plan includes thought leadership articles or in-depth features, the timeline may stretch to a few months to align with editorial schedules. For ongoing digital PR campaigns, future placements often move faster as momentum builds.

Depending on how involved you’d like to be, you can stay close to every pitch or step back and let us run with it. You’ll always see the story ideas, approve the angles, and sign off before anything goes live. We’ll keep you updated on journalist interest, feedback, and any shifts we need to make.

Most reputable outlets are open to factual corrections, especially if approached the right way. However, considering the nature of earned media, we have less control of the narrative. We brief you thoroughly before interviews, provide key talking points, and ensure press materials are airtight, so journalists have everything they need to get it right the first time.

Reporters receive hundreds of emails every day, and most end up unopened or deleted within seconds. They want fresh angles, data-backed insights, or expert commentary that adds something new to ongoing conversations. We make sure your story is told in a way that gets it heard. We develop it so it aligns with a trending topic, and it’s far more likely to land.