Crisis Communications

Precision in Every Crisis

When a crisis hits, silence costs you. Delays or missteps can damage your reputation beyond repair. Our crisis communications and management team steps in when the pressure is highest, protecting your credibility and future.

In fact, 34% of businesses say their biggest lesson was identifying risks early, while 29% stress fast action and clear communication with their employees.

So, does your brand need a crisis communication plan?

A crisis communications plan helps you tell your side of the story before opinions take over. It gives your leadership and spokespersons a clear path forward, ensuring every message is timely, strategic, and designed to protect trust when it matters most.

Proactive crisis planning protects your brand’s reputation.

At Verified Communications, we take a proactive, crisis-ready approach that protects reputation, restores confidence, and maintains stakeholder trust, using key strategies such as:

Risk Assessment & Scenario Planning
Communications Playbook Development
Executive And Spokesperson Media Training
Internal & Stakeholder Communications
Real-Time Media & Public Relations
Post-Crisis Review & Reputation Recovery
Damage Control & Rebuilding Strategies
Legal & Regulatory Coordination

Verified Communications is a Toronto-based PR and corporate communications agency serving clients across North America that helps brands tell their stories. We’ve worked to build and protect the reputations of the world’s biggest brands. With a team of seasoned PR and corporate communications professionals, strategic thinkers, writers and former journalists, we know how to connect the right message with the right audience at the perfect moment.

Protect Your Reputation Before a Crisis Hits.

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Our Clients

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From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

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Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone

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Frequently Asked Questions

When should a business activate its crisis communications plan?

In communications we call threats to your brand a smoldering issue. This means that even If something presents a threat to your brand’s reputation, operations, or stakeholder trust, it’s time to activate your plan.

Acting early helps you influence the outcome so you can stay ahead of the story. This means you are ahead of rumors, can reassure your team and face any public questions with confidence. If you wait for too long, you are pushed into defensive mode, which is often followed by speculation or assumptions.

Who should speak on behalf of the company during a crisis?

It depends on the type of crisis you’re facing. For high-stakes issues involving safety, legal matters, or public trust, a senior leader or the CEO. A department head should be appointed for operational disruptions or technical matters. Regardless of your choice, your spokesperson should know how to handle the media under pressure.

How to communicate with employees while handling an external crisis?

It’s common for your employees to feel anxious, lost, or uncertain. Keep employees informed with honest updates, even when you do not have all the answers. Acknowledge concerns, explain what steps the company is taking, and tell them how they can support the response.

What does “controlling the narrative” mean in crisis communications?

Controlling the narrative means shaping how your story is told before others do it for you. In a crisis, facts often emerge slowly, but public perception moves fast.

If your company chooses to stay silent, social media, news publications, and even your competitors will establish narratives that might be untrue.

Do you provide training for crisis communications?

Yes, and it is one of the most valuable investments a company can make. We work with executives, spokespeople, and communications teams to build core skills like media handling, message delivery, and rapid response tactics.