Corporate Communications

Multiple corporate employees smiling in the office

Tailored Strategies

Corporate reputation is a company’s biggest asset – or liability. It affects stakeholder relationships, employees relations, and shapes how audiences perceive the brand.

In fact, 80% of Americans say good communication is the key to trusting their company. What is corporate communications exactly? At its core, it’s about sharing authentic stories that your employees believe in, and your external audiences just can’t ignore.

By definition, corporate communications how a company shares information with employees, customers, stakeholders, and the public. It’s a mix of internal and external communications, owned media content, press release announcements, thought leadership PR and spoken engagements, as well as brand communications.

Strategic storytelling is the backbone of a thriving business.

At Verified Communications, we take a collaborative integrated communications approach that drives trust, loyalty, and engagement, leveraging some of the following elements as part of an overall plan:

Awards & Recognition
Speaking Opportunities
Leadership Positioning
Competitor Blunting Programs
Thought Leadership
Sponsorships & Partnerships
Issues Management & Crisis Communications
Corporate & Social Responsibility
Executive Communications & Media Training
Executive article ghostwriting, development, op-eds and placement

Verified Communications is a Toronto-based PR and corporate communications agency serving clients across North America that helps brands tell their stories. We’ve worked to build and protect the reputations of the world’s biggest brands. With a team of seasoned PR and corporate communications professionals, strategic thinkers, writers and former journalists, we know how to connect the right message with the right audience at the perfect moment.

Curious how the right corporate messaging can elevate your brand to the next level?

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Our Clients

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From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

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PR Strategy Designed to Drive Visibility.

Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone

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Frequently Asked Questions

How do awards help with brand credibility?

Awards validate your and your brand’s expertise and achievements. Think of them as third-party endorsements that amplify your brand’s reach and credibility. They can be showcased across platforms for bigger impact.

What is thought leadership, and does my brand need it?

When helping brands establish thought leadership, we use interviews, articles, and op-eds to demonstrate authority. If you want to stand out, attract partnerships, or influence audience behaviors, thought leadership can be invaluable for your brand.

How does crisis communications protect my brand?

The good news is that crisis communication planning can mitigate issues.We help develop crisis communications programs to help identify smouldering issues and work to protect our clients from being impacted.

However, in today’s ever evolving world, issues can arise. With 20 years of communications experience, our founder helps companies navigate challenges and keep them out of the spotlight. If stories have already broken, we can shape news cycles more favourably to protect brand reputations, or help with reputation recovery.

How does PR help with corporate communications?

Public relations ensures messaging is consistent, builds trust with stakeholders, and amplifies your brand values. With PR, you drive conversations, manage your reputation, and foster transparency, keeping your employees informed and your audience engaged.

How frequently should I engage with corporate communications?

Engage with corporate communications as frequently as it takes to keep your team informed and aligned. Regular updates, whether weekly or bi-weekly, help you ensure transparency and address any questions before they become bigger issues. During a crisis or major company change, sometimes it can be best to communicate with audiences More frequently.

Do corporate communications help with employee communications?

When employees feel connected to the company’s mission and values, productivity increases, and trust grows. In fact, productivity increases by 25% when employees feel connected to their company.