B2B PR for Startups

Get Featured In Top Publications

In B2B markets, visibility means nothing without credibility. Decision makers are more selective, more informed, and more cautious than ever. According to LinkedIn’s B2B Benchmark report, 71 percent of buyers say they actively distrust most marketing content.

As a B2B startup operating in a high value sector, public relations provides the reputation infrastructure needed to influence procurement, support funding conversations, and stand out in investor due diligence.

At Verified Communication, we work with startup founders and executive teams to translate market insight into media strategies that get you featured in news or media outlets your buyers trust.

Investors notice startups that earn industry credibility

Startups that prioritize public relations see measurable returns. Data says that 63 percent of B2B startups that invest in PR experience accelerated inbound interest from enterprise clients and early stage investors within the first year.

Here’s what Verified Communications can help you achieve:

Executive media coverage in trusted business and trade publications
Messaging aligned with market demand and stakeholder expectations
Thought leadership placements that support investor confidence
Reputation positioning that strengthens procurement and partnership outcomes
Narrative support for pre-seed, Series A, and growth rounds
Media training to prepare founders for high stakes interviews and panels
Consistent brand presence across earned, owned, and search channels
PR strategy tied directly to go to market milestones

Verified Communications is a Toronto-based public relations and communications agency trusted by startups, founders, CEOs, and business leaders since 2016. We’ve worked with the likes of Gap Inc., Amazon, and Walmart. Now, we partner with clients that demand big-brand thinking without the big agency bloat.

Lean by design and built to scale, we blend strategy with storytelling to make audiences feel something real. Our project and retained services for startups, established brands, and executives include public relations, executive communications, corporate communications, media relations, media training, message development, crisis communications, and thought leadership content development.

Earn trust from the people who move markets.

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Our Clients

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From sauce-proof ponchos, to agtech and healthcare startups, we get to the root of your story across earned, owned and shared channels.

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Testimonials

“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”

– Nikita Semin, Former CMO Tiggy Food Rocket

“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”

– Morgan Kingdon, Director of Marketing, Protein Candy

– Aba Anton, CEO & Co-Founder, Rocky Health

“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“

– Corey Sherwood, VP Marketing, Frida

Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)

“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone

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Frequently Asked Questions

How do you build a PR strategy for an early stage company?

We assess how your brand is currently perceived, where your competitors are gaining traction, and industry conversations your audience is currently participating in. From there, we build a positioning framework that stays consistent across external communications channels, including media outreach, executive profiles, and thought leadership.

How long does it take to start seeing results?

While timelines vary depending on your industry and current economic trends, most early stage companies begin seeing initial traction within 60 to 90 days. Relationship-based pitching, editorial lead times, and news cycles all play a role.

How is B2B PR different from consumer PR?

B2B public relations requires a deeper understanding of procurement cycles, technical credibility, and stakeholder expectations. We prioritize visibility among the right stakeholders, not volume-driven impressions or broad reach.

On the other hand, consumer PR is built around mass awareness, lifestyle positioning, and fast-moving trends. We focus on brand recall, influencer partnerships, and product-driven headlines.

Can you help us prepare for investor conversations?

Yes, we support our startup clients ahead of funding rounds, product launches, and founder training for media interviews. Thought leadership helps investors see how you think, not just what you sell.

Will our team need to create the content?

As a collective of PR and communications professionals, we have the capacity to lead all strategy, drafting, pitching, and coordination from end to end. Your team’s involvement is limited to short, structured interviews or internal check-ins to ensure the messaging is aligned with business priorities.

Book a consult to grow your brand with strategic PR.

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