I know you’re excited but before you hit send on that media pitch email, please review my tried and trusted media relations tips. 1. Don’t be boring. 2. Don’t spray and pray. Even the most clever and timely PR campaigns will fall flat if you
The high rate of failures make you wonder why anyone with basic math skills and some common sense would start a food brand. According to Suzie Yorke, a revered builder of consumer packaged goods brands, the data is a recipe for disaster. Of 30,000 new CPG natural
I recently, I asked a client if they had a customer who had benefitted from using their service. They sure did. But, they wanted to know what that had to do with garnering press coverage. Thus, I am inspired to write this post and I’ll
Unlike paid performance marketing, PR content is unpaid and unbiased and therefore more trusted. Digital PR leverages online channels like search engines, social media, blogs, and news media websites. It has the profound power to enhance a brand’s online presence and visibility, and make it
I’ve always wondered how self-made millionaire founders spend their leisure time. Space odysseys, tropical dives in Phuket, mind-bending retreats come to mind. Turns out, if you’re Marc Lafleur, who founded and sold truLOCAL for $16.7M then wrote a book about it, it’s none of those things.