According to Edelman’s Trust Barometer, over 60 percent of people now say they distrust corporate communications by default, which means credibility is no longer assumed and must be demonstrated repeatedly. To evaluate trust, audiences rely on two distinct pathways to evaluate trust: external validation from
Understanding sentiment, risk, and maintaining alignment are non-negotiables for leaders. Here’s the good news: they can get a handle on these crucial insights faster than ever with artificial intelligence. In 2026, executive communications teams are using AI to support human-decision making before messages are distributed
Every startup founder eventually faces the same question: how do we tell our story beyond product marketing? Some turn to PR, while others consider bringing senior communications leadership into the company. Both can be expensive options with extra capabilities your startup doesn’t need at the
Most companies wait to deal with a crisis until it’s already unfolding but by then, the damage is often irreversible. We’ve just seen this play out with Astronomer, where the CEO’s public fallout escalated into a full-blown reputational crisis. Too often, organizations don’t expect to
Reputation is your most valuable currency as a B2B business. It drives trust before the first call, credibility before the first meeting, and influence long after the deal closes. Yet many B2B companies still treat PR as a reactive function to launch in a crisis
Thought leadership has become a common phrase across boardrooms, LinkedIn posts, and annual strategy decks. But for executives and founders operating at a high level, it means something more precise. When done well, thought leadership becomes a strategic asset. It shapes how your company is
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this
Leadership is commonly associated with charisma, title, or seniority but rarely with knowing how to speak in a corporate setting. If you’ve ever watched someone walk into a meeting and capture attention without raising their voice or rambling, you’ve seen real leadership in action. Great
In today’s rapidly evolving media landscape, staying ahead of emerging trends is essential for brands to remain relevant, build trust, and connect meaningfully with their audiences. Verified Communications is excited to present its Top 7 Emerging PR & Corporate Communications Trends to Embrace in 2025.
With the rise of AI tools like ChatGPT, businesses are increasingly exploring ways to ensure their brand gets mentioned in AI-generated content. This open-source AI tool has over 200 million weekly users globally. So, how can you make it happen? “For companies to appear in