Vision Greens

Agtech

THE CHALLENGE: Drive visibility and credibility for an agtech startup.

Date:

January 1, 2025

how it started

Vision Greens is a sustainable, Ontario-based vertical farming company delivering fresh, locally grown produce year-round.

While its greens were already on shelves at some grocery retailers, expanding into more stores quickly was critical for growth. At the same time, building confidence among investors was essential to fuel farm expansion. Verified Communications supported these objectives by developing a B2B and B2C PR strategy. Starting with a newsworthy fundraising announcement, the strategy evolved into a chef-led consumer PR effort — both designed to position Vision Greens as a relevant, Canadian-founded innovator in sustainable farming.

results

36 million earned media impressions in just 6 weeks

$3M in advertising value through earned media.
Coverage across tech, business, industry, lifestyle, and sustainability press, including feature stories in BetaKit, CBC, and Toronto Star.
Surge in consumer sales and fundraising inquiries.

how we got there

Media Relations: Announced fundraising news with tailored pitches for consumer and business press.
Media Tours: Hosted press visits at the facility in Welland, ON.
Messaging Development: Crafted compelling positioning for Vision Greens’ story.
Executive Media Training: Prepared the CEO to maximize earned media opportunities.
Chef-Led Event: Partnered with Toronto’s iconic NOCE for a lifestyle press event with Toronto’s lifestyle press.
Creative Assets: Developed lifestyle imagery to support media outreach.
Digital press kit development with business press materials and lifestyle content including chef-developed recipes and product assets.
Social media strategy: developed content and strategy.

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