Quesada and Tree Canada

THE CHALLENGE: Engage consumers and employees to help make a difference.

Date:

February 14, 2025

how it started

50% of Canadians are more likely to purchase sustainable products and our client wanted to be more sustainable.

We developed a strategy that tied Quesada Burritos & Tacos’ Saucy Chipotle Tofu launch to a tangible environmental impact and coordinated a partnership with Tree Canada.

The national foodservice chain serving up authentically inspired burritos and tacos, Quesada aimed to:

Drive awareness and sales of its Saucy Chipotle Tofu offering.
Position itself as a sustainability leader, aligning with consumer demand for eco-friendly options.
Activate franchisees and employees in meaningful sustainability initiatives.

results

3,000 trees planted, 3M owned and earned, owned and social media placements, increased franchisee and employee engagement, fostering internal sustainability ambassadors.

how we got there

Strategic Corporate Communications: Developed Quesada’s sustainability messaging to align with its brand values and business goals.
Brand Partnerships & Community Engagement: Facilitated a high-impact partnership with Tree Canada to drive real environmental contributions.
Owned Media & Social Content: Created compelling digital, social, and in-store content to amplify Quesada’s sustainability efforts and orchestrated influencer partnerships.
Franchisee & Employee Engagement: Activated Quesada’s national network to drive local participation and advocacy.
Event Planning & Execution: Coordinated tree-planting events on National Tree Day, reinforcing Quesada’s role as an eco-conscious leader in foodservice.

View More Case Studies

Ready to unearth your story and get it heard?

It all begins with a call. Send us a message to schedule your free consultation.

Free Consultation