Case Study: Managing a Social Media Attack for a QSR Brand

QSR Chain

The challenge - Managing Post-Termination Social Media Attack

Date:

October 31, 2025

how it started

A national quick-service restaurant chain faced social media attacks from an employee terminated for attendance issues, who began posting negative content about the company online, creating immediate reputation risk and potential employee relations concerns.

Strategic Approach

Immediate Crisis Response

Conducted review confirming termination was legitimate and properly documented
Monitored inflammatory posts for potential legal action
Established social media response protocol

Social Media Response Strategy

Developed holding statements regarding company employment standards
Created response framework that acknowledged concerns without discussing specific cases
Established when to respond vs. when to monitor only
Prepared escalation triggers for moving from monitoring to active response