Protein Candy
THE CHALLENGE: Make the World’s First “Super Candy” Stick through the Power of B2B & B2C PR.
Date:
January 7, 2025
While Protein Candy is a first-of-its-kind alternative to traditional candy, the brand needed to differentiate itself in the crowded “better-for-you” candy space. To stand out and grow, Verified Communications developed powerful positioning and a targeted PR and media relations campaign that would resonate with consumers, retailers, and distributors. Additionally, Protein Candy needed to make a strong impact at the Canadian Health Food Association (CHFA) tradeshow and generate momentum with key U.S. retailers. By refining Protein Candy’s positioning as the world’s first ‘Super Candy,’ seeding the brand with leading health and lifestyle writers, and media training their spokespersons for successful engagements, we delivered over 400 million earned media impressions in just four weeks. This strategic approach not only enhanced brand awareness but also led to promising partnerships with major U.S. retailers, securing Protein Candy’s place as a major player in the health-conscious snack market. It all begins with a call. Send us a message to schedule your free consultation. how it started
Protein Candy is an innovative snack brand, disrupting the candy aisle with a protein-packed treat that combines indulgence with nutrition.
results
400 million earned media impressions in 4 weeks.
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