Protein Candy
Make the World’s First “Super Candy” Stick through the Power of B2B & B2C PR
Date:
October 18, 2024
Despite having a unique product, it needed to sharpen positioning and expand their distribution footprint in a competitive landscape. While Protein Candy had a healthy alternative to traditional candy, the brand struggled to differentiate itself in the crowded “better-for-you” candy space. To stand out and grow, they needed a powerful positioning statement and targeted media coverage that would resonate with consumers, retailers, and distributors. Additionally, Protein Candy needed to make a strong impact at the Canadian Health Food Association (CHFA) tradeshow and generate momentum with key U.S. retailers. By refining Protein Candy’s positioning as the world’s first ‘Super Candy,’ seeding the brand with leading health and lifestyle writers, and media training their spokespersons for successful engagements, we delivered over 400 million earned media impressions in just four weeks. This strategic approach not only enhanced brand awareness but also led to promising partnerships with major U.S. retailers, securing Protein Candy’s place as a major player in the health-conscious snack market. It all begins with a call. Send us a message to schedule your free consultation. how it started
Protein Candy is an innovative snack brand, aimed to disrupt the candy aisle with a protein-packed treat that combines indulgence with nutrition.
how it’s going
From media outreach to trade shows.
Ready to unearth your story and get it heard?