Juno Veterinary was entering a competitive market with a differentiated model, but needed stronger visibility, clearer positioning, and greater credibility to build awareness, drive traffic, and establish authority with both consumers and industry audiences.

Developed and executed an integrated communications strategy spanning GTM communications, media relations, executive communications, and thought leadership to support launch and long-term brand authority.

Work included:

• Messaging and positioning development
• Strategic media relations and launch visibility
• Executive communications and media training
• Thought leadership strategy and bylined opportunities in veterinary trade media
• Consumer-facing events and partnerships to drive awareness and traffic
• Digital press materials and creative assets to support outreach

• 60 million+ earned media impressions
• $10 million+ in advertising value through earned media
• Coverage across consumer, business, lifestyle, and veterinary trade media, including CBC, BlogTO, and the Globe & Mail
• Increased awareness and traffic-driving momentum through earned media and consumer events
• Built authority through executive visibility and thought leadership