Juno Veterinary
THE CHALLENGE: Drive visibility and credibility for a Toronto startup.
how it started
With more pets than vets, and the industry in a state of flux, Juno Veterinary needed to establish itself as a trustworthy disruptor in the space—offering:
- Transparent pricing
- A pet-parent-friendly experience
- 24/7 accessibility
- A modern, reimagined approach to veterinary care
Verified Communications stepped in to develop and execute a strategic Digital PR launch, ensuring Juno’s unique value proposition reached the right audiences. Our approach:
- Defined and refined Juno’s brand story and positioning to establish credibility.
- Generated buzz through earned media, in-clinic events, and media partnerships.
- Secured top-tier press coverage across lifestyle, consumer, business, and veterinary trade media.
results
Nearly 35M earned impressions in less than 4 months plus:
- Standing-room-only attendance at Juno’s holiday grand opening.
Coverage in major Canadian media, including BlogTO, Globe & Mail, and Breakfast Television. - Thought leadership secured through guest-written articles in veterinary trade publications.
how we got there
- Strategic Storytelling & Brand Positioning: Defined Juno’s narrative and messaging, establishing it as a leader in modern pet care.
- In-Clinic Consumer Events & Media Launch: Created high-engagement moments, drawing press, influencers, and pet parents to experience Juno firsthand.
- Targeted Media Outreach: Secured placements across business, lifestyle, and veterinary media, ensuring Juno’s story resonated with the right audiences.
- Thought Leadership & Guest Writing Strategy: Placed long-form articles in veterinary trade media, positioning Juno as an industry authority.
- Media Training & Spokesperson Development: Prepared Juno’s leadership for high-impact interviews, equipping them with key messaging and interview strategies to ensure compelling and consistent storytelling.
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