Vision Greens needed to expand retail distribution, build investor confidence to support growth, and establish stronger visibility in a competitive market.

Developed and executed an integrated B2B and B2C communications strategy spanning GTM communications, media relations, executive communications, and thought leadership.

Work included:

• Messaging and positioning development
• Fundraising announcement and strategic media outreach
• Executive communications and media training for the CEO
• Facility media tours and earned media engagement
• Chef-led consumer event strategy
• Digital press kit, creative assets, and social content strategy

• 36 million earned media impressions in six weeks
• $3 million in advertising value through earned media
• Coverage across business, tech, lifestyle, and sustainability media, including CBC and Toronto Star
• Increased consumer sales momentum and investor inquiries
• Stronger positioning and authority as an emerging AgTech innovator