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Frida

Frida

Date:
November 7, 2024

how it started

Revolutionizing ADHD Diagnosis and Treatment

Frida, a digital health platform for ADHD diagnosis and treatment, aimed to stand out in a crowded market. With ADHD often under-diagnosed, particularly in women, Frida needed a clear voice to highlight its expertise. In six weeks, our PR campaign generated over 80 feature stories and 25 million media impressions, solidifying Frida’s position as a leader.

Objectives

  • Position Frida as the go-to digital platform for ADHD care.
  • Showcase Frida’s expertise, particularly in women’s ADHD diagnosis.
  • Raise awareness for accessible digital mental health care.

how it’s going

25 million earned media impressions later…

We crafted a multi-layered PR campaign featuring thought leadership, humanized ADHD narratives, and targeted media outreach:

  • Thought Leadership: Positioned Frida’s Chief Medical Officer and partnered with ADHD health experts as leading voices, highlighting lived ADHD experiences and focusing on underserved women.
  • Media Training & Messaging: Trained spokespeople for impactful storytelling and created messages emphasizing empathy, expertise, and accessibility.
  • Targeted Outreach: Engaged top media outlets, pitching personal leadership stories and unique insights on ADHD in women.

Execution

  • Secured high-profile features with outlets like Toronto Life and CTV News.
  • Shared relatable stories from Frida’s leadership, amplifying ADHD awareness and inclusivity.

Results

  • 80+ Features across tier-one media.
  • 25M Impressions, positioning Frida as a trusted ADHD platform.

In six weeks, our campaign effectively elevated Frida as a trusted leader in ADHD care through strategic media, storytelling, and expert partnerships.

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