how it started
While Frida is a top-tier ADHD healthcare platform that provides diagnosis and support by leading experts with proven results, the marketplace is becoming increasingly crowded.
With ADHD frequently under-diagnosed in women, Frida sought to establish itself as the go-to digital platform for ADHD care. Verified Communications stepped in to craft a targeted PR strategy that:
- Highlighted Frida’s expertise in ADHD diagnosis, particularly for women.
- Positioned Frida as a trusted leader in accessible digital mental health care.
- Amplified awareness, trust and credibility through earned media and social proof.
- Establish Frida’s authority in ADHD care.
results
25 million earned media impressions, 80 media placements in top-tier press
In six weeks, our campaign effectively elevated Frida as a trusted leader in ADHD care through strategic media, storytelling, and expert partnerships.
- Key placements in major health and lifestyle outlets, showcasing Frida’s expertise.
- Increased brand trust through thought leadership articles and testimonials.
- A surge in platform sign-ups, driven by targeted media coverage.
- Secured high-profile features with outlets like Toronto Life and CTV News.
how we got there
- We crafted a multi-faceted PR campaign that included:
- Thought Leadership PR: Positioned Frida’s Chief Medical Officer and partnered with ADHD health experts as leading voices, highlighting lived ADHD experiences and focusing on underserved women.
- Media Training & Messaging: Trained spokespeople for impactful storytelling and created messages emphasizing empathy, expertise, and accessibility.
- Targeted Outreach: Engaged top media outlets, pitching personal leadership stories and unique insights on ADHD in women.
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