A potential product-related issue for a BFY CPG startup created a communications risk that, if mishandled, could have led to reputational damage.

Provided rapid-response issues management spanning risk assessment and stakeholder communications. Additionally:

• Developed social media response protocol to manage and contain risk
• Helped prevent escalation and the spread of negative social activity
• Rapid issue assessment and coordination with Quality, R&D, and Sales leads
• Stakeholder communications grounded in CFIA regulatory requirements
• Crafted factual, brand-protective messaging
• Supported product withdrawal communications  without triggering attention