Consumer Packaged Goods
Crisis Communications & Brand Protection
The Risk
Client’s initial internal communications risked brand damage.
Our job was to bring clarity fast—giving them confidence and getting ahead of the situation before it escalated.
The First Step: Assess Risk
When we’re called in during high-stakes situations that could damage a brand, we move fast. For this client, that meant getting up to speed quickly and liaising with Quality, R&D, and Sales leads to gather the facts.
Stakeholder Communications Development
- Outlined regulatory considerations & CFIA requirements
- Crafted factual, brand-protective messaging
- Smoothly withdrew items from retail shelves without triggering retailer concerns or media attention
Social Media Response Strategy
- Developed social media response protocol
- Prevented spread of negative social media
Customer Loyalty, Retailer Confidence
We know things can go wrong in any business beyond your control. We ensure your communications reflect that reality with clarity and empathy.
For this CPG client, that meant turning a negative experience into a loyalty-building moment with:
- Zero press coverage
- 100% social media containment
- Brand protection achieved
- Happy customers
- Calm, confident retailers
Worried about a smouldering issue? We’ve been there and can help.
It all begins with a call. Send us a message to schedule a quick meeting, or call us: 416-558-4507.