As AI reshapes how buyers discover and evaluate vendors, the old PR playbook is dead. Most agencies still sell press mentions and impression counts—metrics that don’t close deals or raise capital. Communication is about connecting your stakeholders and I’ve seen time and again how executives
After working with 100+ executives over nearly 20 years as a communications specialist in North America, I’ve noticed a pattern: the ones who succeed aren’t always the smartest. They’re the most visible. I’ve met too many brilliant leaders solving harder problems than their competitors, with
More than 900 million people use AI globally for answers. Meanwhile, visible leaders “accumulate symbolic and social capital that enhances investor trust.” When you develop a strategic communications & PR strategy that addresses both, leaders and organizations become more than just visible – they signal
After nearly 20 years positioning leaders from Gap Inc. and Amazon to fundraising founders, I’m seeing a fundamental shift in how executive visibility translates into revenue. Today, leaders need to be more than visible. They need to be the kind of thought leaders that signal
Data says productivity increases by 63% in organizations where employees clearly understand company goals. Internal communication is how organizations build that understanding. However, tight budgets often treat internal comms as optional. After years of advising leadership teams, I’ve seen how disciplined internal comms eliminates confusion
Every startup founder eventually faces the same question: how do we tell our story beyond product marketing? Some turn to PR, while others consider bringing senior communications leadership into the company. Both can be expensive options with extra capabilities your startup doesn’t need at the
9 Problems a PR & Communications Consultant Solves That Marketing Alone Cannot Your latest marketing campaign is crushing it – leads are pouring in, conversions are up, and your CAC is finally where it should be. But then your CEO gets ambushed in a podcast
We’ve seen time and again that a CEO’s public image carries weight far beyond the boardroom. Public appearances, interviews, and investor briefings are business-critical moments that can influence company valuation, stakeholder trust, and market perception. According to Brunswick Group’s 2023 Digital Investor Survey, 84% of
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this
Visibility is the metric everyone tracks, but very few know how to shape it with intent. LinkedIn posts and polished press releases can get attention, but they do not always build the kind of visibility that matters. Presence alone does not equal influence. Communications takes