After nearly 20 years positioning leaders from Gap Inc. and Amazon to fundraising founders, I’m seeing a fundamental shift in how executive visibility translates into revenue. Today, leaders need to be more than visible. They need to be the kind of thought leaders that signal
Data says productivity increases by 63% in organizations where employees clearly understand company goals. Internal communication is how organizations build that understanding. However, tight budgets often treat internal comms as optional. After years of advising leadership teams, I’ve seen how disciplined internal comms eliminates confusion
A founder-led economy has changed how companies build credibility. Today, investors, customers, and employees expect to hear directly from founders. Furthermore, studies show audiences find a company more trust-worthy if their founder directly communicates with them. Media training transforms how founders communicate. It helps them
Every startup founder eventually faces the same question: how do we tell our story beyond product marketing? Some turn to PR, while others consider bringing senior communications leadership into the company. Both can be expensive options with extra capabilities your startup doesn’t need at the
9 Problems a PR & Communications Consultant Solves That Marketing Alone Cannot Your latest marketing campaign is crushing it – leads are pouring in, conversions are up, and your CAC is finally where it should be. But then your CEO gets ambushed in a podcast
Most companies wait to deal with a crisis until it’s already unfolding but by then, the damage is often irreversible. We’ve just seen this play out with Astronomer, where the CEO’s public fallout escalated into a full-blown reputational crisis. Too often, organizations don’t expect to
Reputation is your most valuable currency as a B2B business. It drives trust before the first call, credibility before the first meeting, and influence long after the deal closes. Yet many B2B companies still treat PR as a reactive function to launch in a crisis
Thought leadership has become a common phrase across boardrooms, LinkedIn posts, and annual strategy decks. But for executives and founders operating at a high level, it means something more precise. When done well, thought leadership becomes a strategic asset. It shapes how your company is
We’ve seen time and again that a CEO’s public image carries weight far beyond the boardroom. Public appearances, interviews, and investor briefings are business-critical moments that can influence company valuation, stakeholder trust, and market perception. According to Brunswick Group’s 2023 Digital Investor Survey, 84% of
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this