Visibility is the metric everyone tracks, but very few know how to shape it with intent. LinkedIn posts and polished press releases can get attention, but they do not always build the kind of visibility that matters. Presence alone does not equal influence. Communications takes
In a world flooded with brands vying for attention, your founder story can be your most potent differentiator. Customers crave authenticity and connection, and your journey as a founder offers both. Consider the success of brands like Gymshark, where founder Ben Francis’s story of starting
PR has evolved. While it hasn’t really ever been just about press releases—brands must take a multi-platform sustainable approach to get discovered and build authority at a time when trust is a fragile commodity. We’re living in an age when consumers have never been more
Too often, press opportunities come and go without being fully capitalized on. Or worse, they are declined because corporate spokespersons don’t feel prepared. The culprits? The good news? Media training transforms fear into confidence and is an investment that pays dividends for the lifetime of
As the founder of Verified Communications, I’m often asked how we achieve blockbuster results that drive millions of organic impressions and backlinks in as fast as two weeks. Well, it’s not much different than making a new friend—it starts with a conversation and getting to
Effective communication goes beyond mere messaging and advertising. It requires a strategic communications mix. Getting your audience to listen and make purchasing decisions is about building trust and authenticity. The data proves it. Only 50% of consumers trust the brands they do business with. And
You have a super smart team of marketing and content development dynamos. You see no reason why they can’t do the PR too. Neither do I, but let’s take a step back for a moment and understand the difference between storytelling and advertising. After all,
Unlike paid performance marketing, PR content is unpaid and unbiased and therefore more trusted. Digital PR leverages online channels like search engines, social media, blogs, and news media websites. It has the profound power to enhance a brand’s online presence and visibility, and make it
Earned media stands as the ultimate challenge – toughest to crack but has the biggest impact. Brands like Tesla, Red Bull, and Lush Cosmetics found the most marketing success through earned media strategies and so can your startup. Unlike owned or paid media that you