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Category: Blog

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7 Ways Internal Comms Drive Results on Tight Budgets 

Data says productivity increases by 63% in organizations where employees clearly understand company goals. Internal communication is how organizations build that understanding. However, tight budgets often treat internal comms as optional.  After years of advising leadership teams, I’ve seen how disciplined internal comms eliminates confusion

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13 Media Training Best Practices for Startup Founders

A founder-led economy has changed how companies build credibility. Today, investors, customers, and employees  expect to hear directly from founders. Furthermore, studies show audiences find a company more trust-worthy if their founder directly communicates with them. Media training transforms how founders communicate. It helps them

A CEO speaking to executives in an office setting.

How to Prepare for a PR Crisis Before It Happens

Most companies wait to deal with a crisis until it’s already unfolding but by then, the damage is often irreversible. We’ve just seen this play out with Astronomer, where the CEO’s public fallout escalated into a full-blown reputational crisis. Too often, organizations don’t expect to

CEO seated at a desk in a modern corporate office, with two executives collaborating in the background.

30 Genius B2B PR Strategies (That Actually Work)

Reputation is your most valuable currency as a B2B business.  It drives trust before the first call, credibility before the first meeting, and influence long after the deal closes. Yet many B2B companies still treat PR as a reactive function to launch in a crisis

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Do CEOs and Founders Need a Media Trainer?

We’ve seen time and again that a CEO’s public image carries weight far beyond the boardroom. Public appearances, interviews, and investor briefings are business-critical moments that can influence company valuation, stakeholder trust, and market perception.  According to Brunswick Group’s 2023 Digital Investor Survey, 84% of

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Media-Ready or Not? Take This Executive Diagnostic

Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this

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7 Phrases To Use To Sound Like A Leader

Leadership is commonly associated with charisma, title, or seniority but rarely with knowing how to speak in a corporate setting. If you’ve ever watched someone walk into a meeting and capture attention without raising their voice or rambling, you’ve seen real leadership in action. Great