Unlike paid performance marketing, PR content is unpaid and unbiased and therefore more trusted. Digital PR leverages online channels like search engines, social media, blogs, and news media websites. It has the profound power to enhance a brand’s online presence and visibility, and make it
Earned media stands as the ultimate challenge – toughest to crack but has the biggest impact. Brands like Tesla, Red Bull, and Lush Cosmetics found the most marketing success through earned media strategies and so can your startup. Unlike owned or paid media that you
I’ve always wondered how self-made millionaire founders spend their leisure time. Space odysseys, tropical dives in Phuket, mind-bending retreats come to mind. Turns out, if you’re Marc Lafleur, who founded and sold truLOCAL for $16.7M then wrote a book about it, it’s none of those things.