The high rate of failures make you wonder why anyone with basic math skills and some common sense would start a food brand. According to Suzie Yorke, a revered builder of consumer packaged goods brands, the data is a recipe for disaster. Of 30,000 new CPG natural
I recently, I asked a client if they had a customer who had benefitted from using their service. They sure did. But, they wanted to know what that had to do with garnering press coverage. Thus, I am inspired to write this post and I’ll
You have a super smart team of marketing and content development dynamos. You see no reason why they can’t do the PR too. Neither do I, but let’s take a step back for a moment and understand the difference between storytelling and advertising. After all,
Unlike paid performance marketing, PR content is unpaid and unbiased and therefore more trusted. Digital PR leverages online channels like search engines, social media, blogs, and news media websites. It has the profound power to enhance a brand’s online presence and visibility, and make it
Earned media stands as the ultimate challenge – toughest to crack but has the biggest impact. Brands like Tesla, Red Bull, and Lush Cosmetics found the most marketing success through earned media strategies and so can your startup. Unlike owned or paid media that you
I’ve always wondered how self-made millionaire founders spend their leisure time. Space odysseys, tropical dives in Phuket, mind-bending retreats come to mind. Turns out, if you’re Marc Lafleur, who founded and sold truLOCAL for $16.7M then wrote a book about it, it’s none of those things.