Effective communication goes beyond mere messaging and advertising. It requires a strategic communications mix. Getting your audience to listen and make purchasing decisions is about building trust and authenticity. The data proves it. Only 50% of consumers trust the brands they do business with. And
In today’s rapidly evolving media landscape, staying ahead of emerging trends is essential for brands to remain relevant, build trust, and connect meaningfully with their audiences. Verified Communications is excited to present its Top 7 Emerging PR & Corporate Communications Trends to Embrace in 2025.
With the rise of AI tools like ChatGPT, businesses are increasingly exploring ways to ensure their brand gets mentioned in AI-generated content. This open-source AI tool has over 200 million weekly users globally. So, how can you make it happen? “For companies to appear in
I know you’re excited but before you hit send on that media pitch email, please review my tried and trusted media relations tips. 1. Don’t be boring. 2. Don’t spray and pray. Even the most clever and timely PR campaigns will fall flat if you
The high rate of failures make you wonder why anyone with basic math skills and some common sense would start a food brand. According to Suzie Yorke, a revered builder of consumer packaged goods brands, the data is a recipe for disaster. Of 30,000 new CPG natural
I recently, I asked a client if they had a customer who had benefitted from using their service. They sure did. But, they wanted to know what that had to do with garnering press coverage. Thus, I am inspired to write this post and I’ll
You have a super smart team of marketing and content development dynamos. You see no reason why they can’t do the PR too. Neither do I, but let’s take a step back for a moment and understand the difference between storytelling and advertising. After all,
Unlike paid performance marketing, PR content is unpaid and unbiased and therefore more trusted. Digital PR leverages online channels like search engines, social media, blogs, and news media websites. It has the profound power to enhance a brand’s online presence and visibility, and make it
Earned media stands as the ultimate challenge – toughest to crack but has the biggest impact. Brands like Tesla, Red Bull, and Lush Cosmetics found the most marketing success through earned media strategies and so can your startup. Unlike owned or paid media that you