According to Edelman’s Trust Barometer, over 60 percent of people now say they distrust corporate communications by default, which means credibility is no longer assumed and must be demonstrated repeatedly. To evaluate trust, audiences rely on two distinct pathways to evaluate trust: external validation from
After nearly 20 years positioning leaders from Gap Inc. and Amazon to fundraising founders, I’m seeing a fundamental shift in how executive visibility translates into revenue. Today, leaders need to be more than visible. They need to be the kind of thought leaders that signal
A founder-led economy has changed how companies build credibility. Today, investors, customers, and employees expect to hear directly from founders. Furthermore, studies show audiences find a company more trust-worthy if their founder directly communicates with them. Media training transforms how founders communicate. It helps them
9 Problems a PR & Communications Consultant Solves That Marketing Alone Cannot Your latest marketing campaign is crushing it – leads are pouring in, conversions are up, and your CAC is finally where it should be. But then your CEO gets ambushed in a podcast
We’ve seen time and again that a CEO’s public image carries weight far beyond the boardroom. Public appearances, interviews, and investor briefings are business-critical moments that can influence company valuation, stakeholder trust, and market perception. According to Brunswick Group’s 2023 Digital Investor Survey, 84% of
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this
Visibility is the metric everyone tracks, but very few know how to shape it with intent. LinkedIn posts and polished press releases can get attention, but they do not always build the kind of visibility that matters. Presence alone does not equal influence. Communications takes
Too often, press opportunities come and go without being fully capitalized on. Or worse, they are declined because corporate spokespersons don’t feel prepared. The culprits? The good news? Media training transforms fear into confidence and is an investment that pays dividends for the lifetime of
I know you’re excited but before you hit send on that media pitch email, please review my tried and trusted media relations tips. 1. Don’t be boring. 2. Don’t spray and pray. Even the most clever and timely PR campaigns will fall flat if you