According to Edelman’s Trust Barometer, over 60 percent of people now say they distrust corporate communications by default, which means credibility is no longer assumed and must be demonstrated repeatedly. To evaluate trust, audiences rely on two distinct pathways to evaluate trust: external validation from
Understanding sentiment, risk, and maintaining alignment are non-negotiables for leaders. Here’s the good news: they can get a handle on these crucial insights faster than ever with artificial intelligence. In 2026, executive communications teams are using AI to support human-decision making before messages are distributed
As AI reshapes how buyers discover and evaluate vendors, the old PR playbook is dead. Most agencies still sell press mentions and impression counts—metrics that don’t close deals or raise capital. Communication is about connecting your stakeholders and I’ve seen time and again how executives
After working with 100+ executives over nearly 20 years as a communications specialist in North America, I’ve noticed a pattern: the ones who succeed aren’t always the smartest. They’re the most visible. I’ve met too many brilliant leaders solving harder problems than their competitors, with
More than 900 million people use AI globally for answers. Meanwhile, visible leaders “accumulate symbolic and social capital that enhances investor trust.” When you develop a strategic communications & PR strategy that addresses both, leaders and organizations become more than just visible – they signal
Every startup founder eventually faces the same question: how do we tell our story beyond product marketing? Some turn to PR, while others consider bringing senior communications leadership into the company. Both can be expensive options with extra capabilities your startup doesn’t need at the
9 Problems a PR & Communications Consultant Solves That Marketing Alone Cannot Your latest marketing campaign is crushing it – leads are pouring in, conversions are up, and your CAC is finally where it should be. But then your CEO gets ambushed in a podcast
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this
Visibility is the metric everyone tracks, but very few know how to shape it with intent. LinkedIn posts and polished press releases can get attention, but they do not always build the kind of visibility that matters. Presence alone does not equal influence. Communications takes
As the founder of Verified Communications, I’m often asked how we achieve blockbuster results that drive millions of organic impressions and backlinks in as fast as two weeks. Well, it’s not much different than making a new friend—it starts with a conversation and getting to