Thought leadership has become a common phrase across boardrooms, LinkedIn posts, and annual strategy decks. But for executives and founders operating at a high level, it means something more precise. When done well, thought leadership becomes a strategic asset. It shapes how your company is
We’ve seen time and again that a CEO’s public image carries weight far beyond the boardroom. Public appearances, interviews, and investor briefings are business-critical moments that can influence company valuation, stakeholder trust, and market perception. According to Brunswick Group’s 2023 Digital Investor Survey, 84% of
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this
Leadership is commonly associated with charisma, title, or seniority but rarely with knowing how to speak in a corporate setting. If you’ve ever watched someone walk into a meeting and capture attention without raising their voice or rambling, you’ve seen real leadership in action. Great
Most organizations assume their crisis communications plan will function as intended. However, many of these plans fail to account for real-world delays, stakeholder confusion, or platform-specific risks. As a result, well-documented procedures often fall short when at the most critical time. Consider the early hours
Visibility is the metric everyone tracks, but very few know how to shape it with intent. LinkedIn posts and polished press releases can get attention, but they do not always build the kind of visibility that matters. Presence alone does not equal influence. Communications takes
In a world flooded with brands vying for attention, your founder story can be your most potent differentiator. Customers crave authenticity and connection, and your journey as a founder offers both. Consider the success of brands like Gymshark, where founder Ben Francis’s story of starting
PR has evolved. While it hasn’t really ever been just about press releases—brands must take a multi-platform sustainable approach to get discovered and build authority at a time when trust is a fragile commodity. We’re living in an age when consumers have never been more
Too often, press opportunities come and go without being fully capitalized on. Or worse, they are declined because corporate spokespersons don’t feel prepared. The culprits? The good news? Media training transforms fear into confidence and is an investment that pays dividends for the lifetime of
As the founder of Verified Communications, I’m often asked how we achieve blockbuster results that drive millions of organic impressions and backlinks in as fast as two weeks. Well, it’s not much different than making a new friend—it starts with a conversation and getting to