Most companies wait to deal with a crisis until it’s already unfolding but by then, the damage is often irreversible. We’ve just seen this play out with Astronomer, where the CEO’s public fallout escalated into a full-blown reputational crisis. Too often, organizations don’t expect to
Reputation is your most valuable currency as a B2B business. It drives trust before the first call, credibility before the first meeting, and influence long after the deal closes. Yet many B2B companies still treat PR as a reactive function to launch in a crisis
Thought leadership has become a common phrase across boardrooms, LinkedIn posts, and annual strategy decks. But for executives and founders operating at a high level, it means something more precise. When done well, thought leadership becomes a strategic asset. It shapes how your company is
We’ve seen time and again that a CEO’s public image carries weight far beyond the boardroom. Public appearances, interviews, and investor briefings are business-critical moments that can influence company valuation, stakeholder trust, and market perception. According to Brunswick Group’s 2023 Digital Investor Survey, 84% of
Today’s leaders aren’t just running teams. They’re expected to show up and speak up at high-stakes moments. Whether you’re in front of a camera, a boardroom, or a live streamed town hall, the spotlight is unavoidable. But are you actually ready for it? Use this
Leadership is commonly associated with charisma, title, or seniority but rarely with knowing how to speak in a corporate setting. If you’ve ever watched someone walk into a meeting and capture attention without raising their voice or rambling, you’ve seen real leadership in action. Great
Most organizations assume their crisis communications plan will function as intended. However, many of these plans fail to account for real-world delays, stakeholder confusion, or platform-specific risks. As a result, well-documented procedures often fall short when at the most critical time. Consider the early hours
Visibility is the metric everyone tracks, but very few know how to shape it with intent. LinkedIn posts and polished press releases can get attention, but they do not always build the kind of visibility that matters. Presence alone does not equal influence. Communications takes
In a world flooded with brands vying for attention, your founder story can be your most potent differentiator. Customers crave authenticity and connection, and your journey as a founder offers both. Consider the success of brands like Gymshark, where founder Ben Francis’s story of starting
PR has evolved. While it hasn’t really ever been just about press releases—brands must take a multi-platform sustainable approach to get discovered and build authority at a time when trust is a fragile commodity. We’re living in an age when consumers have never been more