Blog – Verified Communications

How to Pitch Your Story and Get Featured On Local News? 8 Ways That Work

Starting a new business comes with a flurry of activities and getting noticed might seem like just another item on an already full plate. However, the landscape of local news is more welcoming to your story than you might think. Today's journalists aren't just confined to traditional

Storytelling vs. ad speak: How to help your marketing team find their PR voice:

You have a super smart team of marketing and content development dynamos. You see no reason why they can’t do the PR too. Neither do I, but let’s take a step back for a moment. After all, PR, marketing –and yes, advertising, are all

How to (and not to) pitch the media: 9 ways to win with PR

I know you’re excited but before you hit send on that media pitch email, please review my tried and trusted media relations tips. ‍ 1. Don’t be boring. ‍ You want news, so make sure your pitch and news release are newsworthy. Do the research

Food Trend Forecaster Suzie Yorke Stays Ahead of Consumer Demands While Fueling Success for Fellow Founders

The high rate of failures make you wonder why anyone with basic math skills and some common sense would start a food brand. ‍ According to Suzie Yorke, a revered builder of consumer packaged goods brands, the data is a recipe for disaster. Of 30,000 new CPG

Take the time to craft your story and people will do the unthinkable: listen. – Victoria Kirk

I recently, I asked a client if they had a customer who had benefitted from using their service. They sure did. But, they wanted to know what that had to do with garnering press coverage. Thus, I am inspired to write this post and I’ll

5 Ways PR Can Drive Your SEO & Content Strategy

Unlike paid performance marketing, PR content is unpaid and unbiased and therefore more trusted. Digital PR leverages online channels like search engines, social media, blogs, and news media websites. It has the profound power to enhance a brand's online presence and visibility, and make it

Why Digital PR Should be Part of Your SEO & Content Strategy

Catching up with Founder & Author, Marc Lafleur: From making millions in meat business to biting into AI & why time management feeds success

I've always wondered how self-made millionaire founders spend their leisure time. Space odysseys, tropical dives in Phuket, mind-bending retreats come to mind. Turns out, if you’re Marc Lafleur, who founded and sold truLOCAL for $16.7M then wrote a book about it, it’s none of those things.

5 Ways PR Can Drive Your SEO & Content Strategy

Earned media stands as the ultimate challenge - toughest to crack but has the biggest impact. Brands like Tesla, Red Bull, and Lush Cosmetics found the most marketing success through earned media strategies and so can your startup. Unlike owned or paid media that you