As the founder of Verified Communications, I’m often asked how we achieve blockbuster results that drive millions of organic impressions and backlinks in as fast as two weeks.
Well, it’s not much different than making a new friend—it starts with a conversation and getting to know one another. Leveraging my journalism background, I focus on uncovering your unique story. This personalized approach enables us to craft tailored strategies that resonate deeply with your audience.
We begin by understanding your brand from the inside out. From discovering your origins to evaluating your current messaging, every step is designed to ensure your communications reflect your true values and stand out in the marketplace.
But before we get to that we need to know…
What Brought You to Verified Communications?
Understanding your goals is essential to developing a tailored strategy that delivers measurable results.Whether you need to boost awareness, manage reputation, secure press, or drive sales, clear goals help us tailor our approach.
Key Goals to Consider:
- Raising Awareness: Elevate your brand’s profile and ensure your target audience knows who you are.
- Increasing Visibility: Boost your presence across media channels and digital platforms.
- Reputation Building or Repair: Build a trustworthy image or address existing reputational challenges.
- Driving Sales and Traffic: Generate tangible results by increasing sales and attracting more visitors to your site.
Once there is a clear understanding of business objectives, we get under the hood to uncover who you are, and what we can work with or build up.
Verified Comms process:
- Story Discovery:
Uncover your brand’s origin and the problem you solve, forming the foundation of your narrative. - Communications Audit:
Evaluate whether your current messaging reflects your brand’s values and voice. Is it truly telling your unique story? What marketing activities are you undertaking across your channels? - Emphasize Transparency:
Identify storytelling opportunities in your processes, milestones, and setbacks. Honesty builds trust and humanizes your brand. We integrate your existing strengths into a fresh campaign or leverage what you’re already doing. - Showcase Thought Leadership:
Explore opportunities for your company leaders to offer insights on industry trends and challenges, positioning your brand as a trusted authority across owned and earned media. - Visual Content:
Do you have engaging, authentic visual assets—high-quality images, videos, and infographics—without relying on stock photography. We can guide you through developing visual content by developing shot lists, scripts to build a suite of assets from the ground up. It all depends on your needs and budget. - Market Analysis: Assess competitors to ensure your campaign stands out in a crowded marketplace.
- Strategic Campaign, Website Audit & Metrics: We develop tailored programs—digital PR, whitepapers, speaking opportunities, podcast interviews, and strategic partnerships—rooted in authentic storytelling that drives trust, visibility, and traffic. We also conduct a comprehensive website audit to ensure that the millions of visitors we drive to your site engage effectively, backed by robust evaluation and performance metrics.
Every business wants to stand out, but most get buried in the noise. At Verified Comms, we make sure your story’s heard.
Curious how the right messaging can elevate your brand to the next level? Book your first consultation today.
