KEO Capital: Launching a Global Fintech’s Canadian Market Entry
Client: KEO Capital
The Challenge
KEO Capital (Nasdaq Stockholm: KEOC), a global B2B supply-chain fintech operating its Workeo platform across Latin America since 2020, needed to launch its Canadian market entry with zero existing brand recognition among Canadian business, financial, and fintech media — while establishing credibility for a foreign-listed company entering a new, competitive market anchored by a newly secured $50 million credit facility.
Our Approach
We built a national launch strategy anchored around the credit facility news, developing key messages that translated KEO Capital’s supply-chain financing platform into a clear, credible story for Canadian fintech, business, and trade media. We secured coverage across financial wire services, national business press, and fintech trade outlets to establish immediate market presence.
Coverage & Recognition
163 media placements secured across national, trade, and wire coverage, including The Globe and Mail, Yahoo Finance Canada, Canadian Manufacturing, Fintech.ca, and the National Crowdfunding & Fintech Association of Canada.
Coverage centered on KEO Capital's $50 million Canadian credit facility and Workeo platform launch, reaching fintech, business, and industry-trade audiences nationwide.