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B2B PR Case Study

Freightzy: From Unknown Startup to Industry “Key Player” in Six Months




65.6M+
Earned Media Impressions
$606K+
Earned Media Value
40x
Return on Investment
2
Industry Awards Won




Freightzy logo

Client: Freightzy




The Challenge


Freightzy was a freight tech startup entering a competitive logistics market with zero national media presence. With a lean $15K budget, the company needed to build credibility fast — with the trade press its customers actually read, and the business media that investors and partners pay attention to.


Our Approach


We built a media strategy that translated Freightzy’s technology into a story trade and mainstream reporters wanted to tell — positioning it as a disruptor solving a real supply chain problem. We secured award submissions, pitched exclusives to top freight and logistics trades, and worked mainstream business outlets to widen the story’s reach beyond the industry.





Coverage & Recognition

16 articles secured in top U.S. and Canadian trade publications, including Truck News, Supply & Demand Chain Executive, Food Logistics, Inside Logistics, Transport Routier, and Retail Insider.

Named a “Key Player” in the globally syndicated Refrigerated Warehousing Research and Markets report. Recognized on The Globe and Mail’s Canada’s Top Growing Companies list and won Food Logistics’ Top Tech Startup Award.