Dentistry For Everyone
THE CHALLENGE: Drive visibility and credibility for a Toronto startup.
Date:
December 6, 2024
how it started
Verified worked with this innovative startup to open its first location and tell the story of how its filling the gap in dental care with affordable fees.
We worked to tell the story of how this dental company is disrupting the old clinic model to make care more accessible, with at least 30 percent lower fees. The unique model even caught the attention of the Ontario Premier who stopped by opening day, along with leading press outlets, to capture the story across the likes of CBC, City-TV, Global News, etc. Taking a multi-channel approach to reach consumers, we shared the Dentistry for Everyone story to drive bookings across its social channels. This included compelling video and graphic-led content in the form of streeters, behind-the-scenes tours, and up-close interviews with its caring dentists.
results
66 million earned media impressions in 3 weeks
- Press coverage across all major Toronto press outlets
- Surge in appointments to surpass booking goals by 30%
how we got there
- Key messaging development
- PR launch event with Ontario’s Premier
- Executive media training
- Social media strategy and content development
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