Category: The Raconteur

You have a super smart team of marketing and content development dynamos. You see no reason why they can’t do the PR too. Neither do I, but let’s take a step back for a moment.   After all, PR, marketing –and yes, advertising, are all

I know you’re excited but before you hit send on that media pitch email, please review my tried and trusted media relations tips. ‍ 1. Don’t be boring. ‍ You want news, so make sure your pitch and news release are newsworthy. Do the research

The high rate of failures make you wonder why anyone with basic math skills and some common sense would start a food brand. ‍ According to Suzie Yorke, a revered builder of consumer packaged goods brands, the data is a recipe for disaster. Of 30,000 new CPG

I recently, I asked a client if they had a customer who had benefitted from using their service. They sure did. But, they wanted to know what that had to do with garnering press coverage. Thus, I am inspired to write this post and I’ll

I've always wondered how self-made millionaire founders spend their leisure time. Space odysseys, tropical dives in Phuket, mind-bending retreats come to mind. Turns out, if you’re Marc Lafleur, who founded and sold truLOCAL for $16.7M then wrote a book about it, it’s none of those things.