Digital PR Agency for
Food, Health & Wellness Brands
Our PR efforts have earned 1,000+ media placements in The Globe and Mail, Toronto Star, CTV and other leading news outlets across North America.
20 Years of
PR Experience.
We’ve spent two decades turning brands into headlines across consumer and business press… We’ll unearth your story and get it heard.
Publicity Across
North America.
From Forbes to CTV, The Globe and Mail to USA Today. Whether B2C PR targeting consumer press or B2B PR aimed at trade media, we secure coverage where your audience is already looking.
Millions of Readers.
Real Results.
Think increased website traffic, branded search, stronger SEO, and sales. Our placements build credibility and drive real results that matter.
Don’t Let Your Brand Blend In
Standing out isn’t just nice to have – it’s essential for success. At Verified Communications, we’re your trusted partner in turning heads and building trust.
We are a collective of seasoned PR, strategic communications experts and former journalists. We specialize in brand storytelling to craft narratives that connect with the right audiences at the right time in the right way. We deliver earned media that drives organic attention, credibility and likability for established brands and emerging disruptors.
Let us help your brand step into the spotlight where it belongs.
Our Work
PROTEIN CANDY
Protein Candy is an innovative snack brand, aimed to disrupt the candy aisle with a protein-packed treat that combines indulgence with nutrition.
Despite having a unique product, it needed to sharpen positioning and expand their distribution footprint in a competitive landscape. While Protein Candy had a healthy alternative to traditional candy, the brand struggled to differentiate itself in the crowded “better-for-you” candy space.
By refining Protein Candy’s positioning as the world’s first ‘Super Candy,’ seeding the brand with leading health and lifestyle writers, and media training their spokespersons for successful engagements, we delivered over 400 million earned media impressions in just four weeks.
This strategic approach not only enhanced brand awareness but also led to promising partnerships with major U.S. retailers, securing Protein Candy’s place as a major player in the health-conscious snack market.
ROCKY HEALTH
Men’s mental and sexual health issues are often stigmatized, with many men reluctant to discuss these topics with their partners or doctors. Rocky Health wanted to tackle these barriers.
Through strategic storytelling and thought leadership PR, we secured high-profile media placements in key outlets, including The Globe & Mail, iHeartRadio, Men Tell Health, and La Presse, building credibility and trust in the brand.
FRIDA
Frida, a digital health platform for ADHD diagnosis and treatment, aimed to stand out in a crowded market. With ADHD often under-diagnosed, particularly in women, Frida needed a clear voice to highlight its expertise.
In six weeks, our PR campaign generated over 80 feature stories and 25 million media impressions, solidifying Frida’s position as a leader.
Our Clients
What We Do
Food PR
The food world moves fast, one day it’s apple cider vinegar gummies, next day it’s vegan chicken. We craft stories that are as fresh and crave-worthy as your offerings.
Health PR
Healthcare evolves fast, and so do we. We tap into changing demographics and changing audience habits to tell stories that matter, build trust, and credibility and keep you ahead of the curve.
Wellness PR
Wellness is booming, but with so much buzz, it’s easy to blend in. Whether it’s the latest trend or a game-changing product, we’ll spotlight your brand so it stands out from the crowd.
Ready to unearth your story and get it heard?
It all begins with a call. Send us a message to schedule your free consultation.
PR Strategy Designed to Drive Visibility.
Our 10K PR Package
Ideal for startup, brand, product or service extension and launches. A 6-8 week plan to get food, health, and wellness brands the earned media coverage they deserve with stories that truly connect and differentiate your brand. Here’s an example of our timeline:
Pre-Week 1
Initial Consultation
Let’s talk about your brand’s newsworthiness, innovation, and story. We work with what you have, and also research trends, competitors, target audiences across the media landscape.
Week 2
Project Kickoff
Onboarding followed by creating a step-by-step action plan that includes key messaging, timelines, and a list of target media outlets.
Week 3
Content Creation
We’ll draft and finalize a news release or tailored pitch along with supporting materials like FAQs, founder bios, and hi-res assets and visuals. We’ll create 3 key messages for company spokespersons to share in interviews, and keep them on track.
Week 4
Prepare Outreach
Create tailored pitches and hand-pick a list of vetted, relevant reporters and media outlets to reach out to.
Week 5-6
PR Launch, Monitoring and Reporting
Media Outreach: Program launch. Pitching kicks off. We make adjustments depending on a media outlet’s feedback and provide weekly reports on our efforts and success.
Ongoing press outreach and interview coordination.
**This covers PR fees. Additional expenses, such as high-quality photography and wire distribution, are not included. Wire distribution is not necessary for every campaign. This program targets a minimum of 3-5 quality earned media stories with potential results securing 10s of millions of impressions.
Testimonials
“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.”
– Nikita Semin, Former CMO Tiggy Food Rocket
“Verified Communications has been instrumental in helping us gain visibility in key U.S. trade publications, which is crucial for influencing important retailers, and driving our distribution efforts. Their strategic communications approach has also secured valuable press coverage in lifestyle and food media, aligning with our DTC channel.”
– Morgan Kingdon, Director of Marketing, Protein Candy
“Victoria and her team at Verified ensured Rocky Health was featured in top news outlets. As a DTC men’s health platform, it’s important we stand out and are trusted. They developed innovative and newsworthy digital PR campaigns that reinforced our brand positioning and credibility in short order. They also got us interview ready which helped us capitalize on opportunities. Highly recommend them if you want to be in the news, fast.“
– Aba Anton, CEO & Co-Founder, Rocky Health
“Verified Communications excelled at helping to build awareness and credibility of the Frida brand and what differentiated us from the competition. I appreciated their hustle to mobilize opportunities quickly. In all, Verified was able to secure nearly 80 earned media hits across Canada for us in a very short time frame.“
– Corey Sherwood, VP Marketing, Frida
Working with Victoria and Verified Communications was a game-changer for our brand. “Their deep understanding of the marketing mix—balancing our business goals, marketing plan with PR, strategic communications, and stakeholder relations—truly set them apart. They leveraged their expertise in crafting compelling narratives that not only resonated with media but also drove a significant lift in consumer acquisition. The team’s results-oriented approach and ability to align strategy with measurable outcomes made a noticeable impact. I highly recommend Verified Communications for any brand looking to amplify its presence, build trust, and deliver meaningful results.”
– Alyssa Hunter (Agnew), Sr. Program Manager, Ascend Funding Solutions (Split the Pot Lottery)
“Great service. Very skilled in marketing and public relations. You won’t go wrong using them.” – Kal Khaled, Founder, Dentistry for Everyone
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