Rocky Health
We encouraged men to talked about their most private mental and sexual health issues.
Date:
October 18, 2024
Men’s mental and sexual health issues are often stigmatized, with many men reluctant to discuss these topics with their partners or doctors. Rocky Health wanted to tackle these barriers. Leading up to Men’s Health Month, Verified Communications developed a program to highlight the importance of openly addressing mental and sexual health. This aligned with Rocky’s intent to increase awareness and position themselves as a trusted resource for men’s health while building credibility through expert insights. Secured high-profile media placements in key outlets, including The Globe & Mail, iHeartRadio, Men Tell Health, and La Presse, building credibility and trust in the brand. The hotline received a substantial number of calls, proving that men were willing to engage in conversations about their health when given a safe and anonymous platform. The Instagram campaign saw increased engagement, with users interacting with educational posts and sharing them, extending the reach of Rocky Health’s message. Impact: By securing strong media coverage and social proof, we helped Rocky Health establish itself as a credible and trusted resource for men’s health, paving the way for future growth and engagement. It all begins with a call. Send us a message to schedule your free consultation. how it started
Rocky Health is an innovative men’s health platform and pharmacy, aimed at breaking down the stigma surrounding mental and sexual health by offering accessible solutions that encourage open conversations and provide expert care.
how it’s going
30 million earned media impressions later…
Ready to unearth your story and get it heard?